Product Management Survey 2025

Last year’s product management survey provided insight into the practices and challenges faced by product people in Estonia. Now it’s time to conduct a new mapping.

If you don’t feel like reading a long explanation, please just take 10 minutes to contribute to this snapshot of the current situation and fill the survey.

If you’re curious why to do it, read on.

I decided to repeat the survey this year to see what trends are emerging in the world of product management and how things have changed over the past year. To ensure comparability of the responses, most of the questions remain exactly the same.

I’ve added a few new questions about the use of AI and its impact on companies.

I heard about an Estonian startup where half the product and engineering team was let go, and the goal is to maintain the same productivity with half the team.
Very ambitious.
Or maybe not, considering the solo-founder of Base44 managed to build a product with AI about 6 months and sold it for 80 million.

I’m trying to get a sense of what’s happening in this space at other local companies and whether the rapid development of LLMs benefits smaller or larger companies more.

I know that several product managers have discovered vibecoding, and also user interviews are now being conducted using LLM models. I’m very interested in understanding the impact this has on strategic product management and on working with the real users.

With the TPG podcast episodes and articles, we’ve shared qualitative insights, but with this survey, I want to add a quantitative perspective.
As we product managers know, both are necessary to get the full picture.

I have no business interest in conducting this survey. I believe that the results of this survey will be of broader interest to product people and company leaders in general.
I want to make a small contribution to the field of product management in Estonia.

The survey results will be available at the end of November in Tallinn Product Group Substack channel.

Please take 10 minutes to complete the survey.
If you feel that you might be sharing information about your organization that you shouldn’t, don’t worry, the survey is anonymous.

Many thanks in advance!
Urmo