Product Salaries in Estonia: 2025 edition

See how you compare to the average market compensation

Happy holidays from the TPG team!

🎁 We’ve got an early gift for you: fresh salary data from 79 product professionals across Estonia. Curious how you compare to the market?

In November 2025, our third annual salary survey reached product people through the Tallinn Product People WhatsApp group, TPG newsletter, and LinkedIn. We asked about salary and compensation, company context (size, industry, maturity, working arrangement), role and experience level, notable career events from the year, and more. Here’s what we found:

TL;DR: Average salaries (gross / month)

• Product owner - 4300€

• Product manager (individual contributor) - 4400€

• Senior product manager (individual contributor) - 5600€

• Senior product manager (people lead) - 5900€

Want a detailed breakdown of salaries by experience, gender, company context and more?

A word of caution

Titles in product are notoriously inconsistent. You might be hired as a product manager, do the work of a product owner, and get called a project manager all in the same week. While we, product people, care deeply about our titles, the rest of the organization often doesn’t distinguish between them. This ambiguity contributes to the wide salary ranges you’ll see in the data.

The same applies to seniority levels, which vary dramatically by company size. Moving from a startup to an enterprise company might mean losing your ‘senior’ title, or vice versa. These numbers tell a story, but it’s more complex than any spreadsheet can capture.

Who knows, maybe we’ll add questions about impact and scope next year to dig deeper into what these titles really mean.

Until then, enjoy exploring the data and happy holidays! 🎄

PS. If you found this useful, forward it to a fellow product person who might benefit from the salary benchmark.