Re distribution channels: I see virality mentioned as one that works, but that is a combination of events and not a channel, right? So my assumption is that the content work done comebined with SEO generates, if things go well between right work and some luck, virality.
It's a classic scenario that building a product is easy, but finding paying customers for it is not so simple. For me, one of the biggest challenges is understanding where the problem lies when a certain channel isn't working—whether it's an issue with the channel itself, ICP profile, the messaging, or even the value proposition.
Re distribution channels: I see virality mentioned as one that works, but that is a combination of events and not a channel, right? So my assumption is that the content work done comebined with SEO generates, if things go well between right work and some luck, virality.
It's a classic scenario that building a product is easy, but finding paying customers for it is not so simple. For me, one of the biggest challenges is understanding where the problem lies when a certain channel isn't working—whether it's an issue with the channel itself, ICP profile, the messaging, or even the value proposition.
In my opinion, the 4Fits model aligns very well with this article: https://executivemind.ca/blog/four-fits-framework/