The main problem behind the scene seems to be the peak times of orders, which are creating overload and inefficience for restaurants (where this idea comes in as a solution).
How is it possible that creating the ghost restaurants will change the peaks and relieve the fluctuating overload, caused by user demand?
Why should the users change their behaviour and start to order off-peak time ? Better price? Logically, this will create extra demand for peak times instead avoiding them.
Also, why don't the restaurants use this idea already and do not relieve the pain of temporary overload by offering lower price at off-peak times?
Thanks for thinking along, Tiit🙌 I would say that this idea was meant to solve underload, not overload. And by not necessarily focusing on new users, but existing ones. That's a bit simpler to solve (at least in theory), because then you are fighting for user attention essentially.
Two possible benefits from utilizing a well-known brand (Uber) vs own brand solutions, are trust and low commitment (assuming the ingredients would be delivered to the restaurant).
Not saying that's a good solution - the more I think about the more cons I see and you pointed out some very good ones as well. I was rather just exploring the potential benefits without necessarily solving all the cons that come with them. After all, you should not focus on a perfect solution with these kinds of tasks and help others see your thought process within a limited amount of time
The main problem behind the scene seems to be the peak times of orders, which are creating overload and inefficience for restaurants (where this idea comes in as a solution).
How is it possible that creating the ghost restaurants will change the peaks and relieve the fluctuating overload, caused by user demand?
Why should the users change their behaviour and start to order off-peak time ? Better price? Logically, this will create extra demand for peak times instead avoiding them.
Also, why don't the restaurants use this idea already and do not relieve the pain of temporary overload by offering lower price at off-peak times?
Thanks for thinking along, Tiit🙌 I would say that this idea was meant to solve underload, not overload. And by not necessarily focusing on new users, but existing ones. That's a bit simpler to solve (at least in theory), because then you are fighting for user attention essentially.
Two possible benefits from utilizing a well-known brand (Uber) vs own brand solutions, are trust and low commitment (assuming the ingredients would be delivered to the restaurant).
Not saying that's a good solution - the more I think about the more cons I see and you pointed out some very good ones as well. I was rather just exploring the potential benefits without necessarily solving all the cons that come with them. After all, you should not focus on a perfect solution with these kinds of tasks and help others see your thought process within a limited amount of time